Microsoft used to have a internal mantra known as “Embrace, Extend, Extinguish” that helped to ensure that they always maintained market dominance. This was the driving force behind Internet Explorer, Microsoft Edge, Microsoft’s Microsoft Java Virtual Machine, Microsoft Virtual PC and countless other products. This strategy essentially had Microsoft embracing promising new technologies and extending the features of the technology (often by adding exclusive features that work best on Windows) and then using their newfound market dominance to destroy the competing products. Aside from a few legal battles, this strategy often proved very successful for Microsoft however for some unknown reason, Microsoft decided to take a different approach with Google’s line of products – “Troll, Smear and Embrace”. I have compiled a list of my top 3 examples.
You have screwed me over plenty of times in the past and yet I decided to give you another chance earlier this year by paying for a yearly Office365 subscription for my household. When it was announced that Microsoft would be rolling out “Unlimited” storage, I signed up for the waiting list so I can consolidate a few other cloud storage providers into one. I am now not only regretting migrating my files over to OneDrive but I am also regretting my decision to give Microsoft a second chance.
In my personal life, I make it clear that I am a huge fan of Open Source Technology and often use Ubuntu GNOME as my daily driver. Over the past few years, I have taken a front row seat in watching Microsoft fall from it’s once mighty pedestal with the flop that was Windows 8. Granted Windows 8.1 did fix a lot of the issues reported by Windows user, it still feels like an operating system with an identity crisis. This comes at a time where Android and ChomeOS have both overtook the Tablet, Low Power and Educational Markets and could have been a serious death blow to the once mighty king.