20130910 Note To Anyone Who Calls A Fingerprint

Keith I MyersKeith I Myers2013-09-10 13:25:44-0400 – Updated: 2013-09-10 13:28:49-0400Note to anyone who calls a Fingerprint Reader in a phone an “Innovation” needs to get their head checked, I have put together a small list highlighting a few of the phones from the past 15 years that have fingerprint readers.  (Note : There are over a hundred, especially in Japan)

#isheep   #fingerprintsensor   #fingerprintscanner  ImageShared with: Public+1’d by: Colin Jones, Roy Smyth, Steve Joseph, Chris Harrington, Shane Fogleman, Mark Jenkins, Isaac Winters, Reggie Richardson, Michael Smith, Cory McNuttReshared by: Jamie-Lee McLean-Davis, Bree D., Andrew Clendening, Philip Middleton, Alexander Maxham, Jesslyn Hendrix, Fernando Moreno, Fermin Christopher Herrera, Scott Abramczyk, Joseph Guthrie, Thelonius Horton, Miss Melony, John Gurga, Reggie Richardson, Michael SmithDan Edwards – 2013-09-10 21:57:20-0400Yes it can be innovation.  The one thing all of those previous fingerprint readers have in common is no one used them for more then a bit.  VCR’s had the ability record programs for years before TiVo but NO ONE DID.  We all lived with blinking 12:00’s most of the time.

This sounds like all the people who put down the first iPhone. Saying things like “It’s not the first smartphone with a touch screen”

As someone who owned almost all the previous smartphones, I can say yes the iPhone was not first in a lot of things.  Except the only important one.

It was the first smartphone that didn’t SUCK.

I am also first to say that my Nexus 7 is one of the best tablets I have ever used. Jellybean is smooth and very polished. Innovation in things I actually use my phone for is reason my next phone will be a Moto X. The Moto X is everything I wish the new iPhone would be. It adds things like removing the lock screen when connected to my home WiFi. Just a little thing, that I would use every single day I owned the phone, the kind of polish that only Apple used to do.  Google and Motorola are just now getting good at that stuff, but they are learning a lot faster then Apple is learning cloud services.

Innovation is not being first to come up with something and implementing it. True innovation is being the first to make something that really works well into your life.Dave Trautman – 2013-09-11 10:44:00-0400I think the innovation you are looking for is not in the machine but in the process. Apple often (and others do this too) will watch something being brought forward and see where the implementation is flawed. Then they think up a better way to do it and only sometimes have to invent the technology or method. The innovation here will prove itself over time.

Apple looked at mobile phones and said they could be better. Others found this so compelling they joined in. Apple looked at computers and said they didn’t have to be complicated. Others saw this wisdom too and made theirs more accessible (I’m looking at you Linux). These are innovations to the extent something was not yet quite right about the way they were being implemented and Apple took a while (sometimes a long while) to address the problem and come up with a better solution.

Apple saw the 5-inch floppy was not working. They adopted another method (not invented at Apple). Apple saw the various peripheral connections were not working so they adopted USB. They didn’t invent it. They also saw CD-ROM, WiFi, and a host of other innovations and decided they helped make the experience better.

Apple did create the magnetic power plug and this, to me, was the best invention of the past decade in computing. Bluetooth was invented by IBM and adopted by very few others until mobile products got popular and Bluetooth was the answer.

Ever wonder why Apple never picked up Blu-ray? It was a solution to a problem no one had on the computer. Now disc media are dead. Apple often follows until they see the opportunity. Only the crazy ones think Apple invented all this stuff.

The next big thing I see are authenticated transactions. It’s fine to be able to show a boarding pass on your phone but it would be even better to use it to buy that souvenir nearby. If I am able to leverage the authentic contract I have with Apple’s iTunes database to do business with other businesses and services (where they accept authorization from Apple) then it opens many doors for me.

It’s like when I’m in San Francisco and try to use my Debit card at their Credit Union. They don’t recognize it and they cannot authenticate it with my identity. So I go outside and use the Credit Union’s ATM, which has the power to authenticate me and give me cash. One cannot confirm who I am and the other does not care.

Like the Cirrus people. Apple can offer merchants and service providers another reliable way of dealing with people who have an iTunes account. PayPal would love to own this. Citi Bank would too. But Apple waited until it was clear what was needed and put it on their phone.

Like early iTunes, there isn’t much to demonstrate right now. But once the user starts getting used to accessing their iTunes account with the middle finger of their hand, then half the problem is solved. When Apple shows up at Target and shows them how they can authenticate every iPhone owner with their fingerprint why would they not say yes to that large a customer base. I’m not so worried about the carriers trying to wedge themselves into the equation. Apple offers a direct line between customer and service with this innovation and that’s what’s amazing. Not the device or the technology.

Facebooktwittergoogle_plusredditpinterestlinkedinmail
Advertisements

Leave a Comment