Microsoft used to have a internal mantra known as “Embrace, Extend, Extinguish” that helped to ensure that they always maintained market dominance. This was the driving force behind Internet Explorer, Microsoft Edge, Microsoft’s Microsoft Java Virtual Machine, Microsoft Virtual PC and countless other products. This strategy essentially had Microsoft embracing promising new technologies and extending the features of the technology (often by adding exclusive features that work best on Windows) and then using their newfound market dominance to destroy the competing products. Aside from a few legal battles, this strategy often proved very successful for Microsoft however for some unknown reason, Microsoft decided to take a different approach with Google’s line of products – “Troll, Smear and Embrace”. I have compiled a list of my top 3 examples.
Edge
Unorthodox Computer Challenge Update : Google Chrome Let Me Down
On September 2nd of 2008 a web browser was released that changed my browsing habits forever, this web browser was known as Google Chrome. Shortly after it was released, it put a wedge into my monogamous relationship with Mozilla Firefox and caused us to separate after many years. I have been using Chrome as my primary browser for years with no complaints, that is until I took part in my Unorthodox Computer Challenge.